Spring Fashion Week

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
― Coco Chanel

Everything good must come to an end…

After a week of non stop, jam-packed fun with activities and Melbourne infamous four season in a day weather, at the final day of MSFW it was welcomes with sunshine and a runway collaborated with happy summer pieces from Decjuba, Seed and French Connection.

The final runway at MSFW@City Square presented a playful mixture of men’s and women’s wear, With the usual pastel colours illuminating the runway in a closing show which felt both celebratory and bittersweet.

I felt that MSFW couldn’t have ended on a better note, highlighting the events main pieces and field as well as finishing the event off peacefully and making me want to go to a French connection store that very second!

Bio: Alice Euphemia

 Alice Euphemia has plenty to be spoke about. For fifteen years they have been well respected for their local fashion, showcasing and advancing Australia’s most talented young designers.

Located in Melbourne’s historic Cathedral Arcade, with big names such as Kayne West, Linda Evangelista and Susie Bubble all being customers.

Alice work houses a diverse range of new and welcomed clothing and accessory designers. The shop was once described by Danish design company Fritz Hansen as one of the best places in the world to buy local products with Alice being featured in The New York Times .

Strong to her word and beliefs aAlice strives to release local garment and material. With Alice’s strong interest in ethical production she works closely and admires her designers and makers.

Brands that currently fill the racks are Michale LoSordo, Christopher Esber, Magdelena Velesvska, Lover, Romance Was Born, Emma Mulholland alongside the work of dozens of local jewellers including Melanie Rice, Alexandra Blak and Julia deVille.

Alice Euphemia is a well recognised and respected designer who inspires other local desighners and boutiques.

Bio: Nobody

In 1999, Nobody began its dream and goal to design and make a consumers highest quality jeans brand. Nobody have spent decades upon decades learning and teaching themselves about the quality of denim ad experimenting with it. Nobody take there denim designs to fit in with different aspects of life from comfort to stretchy to shape retention.

Nobody strive to be experts in the was and finish looks with each design and item of jeans being hand made and crafted. Working closely with denim mills in Japan, Europe and the USA finding and using the best quality denim to release the highest quality in jean wear.

Nobody own their own their own facility in Fitzroy, Melbourne and are accredited by the Ethical Clothing Australia standards. Making Nobody a proud Australian owned, ethical and quality rounded denim brand.

MSFW would not be possible without KEVIN MURPHY and his excellent team. As Official Hair Director, Kevin Murphy alongside his team did not stop working behind the scenes, designing fashion-forward looks for the runways. At the MSFW@City Square, the Kevin Murphy style bar gave free styling and expert tips to Kevin Murphy style fans.

MSFW@City Square also hosted three Kevin Murphy workshops, performed by Kevin Murphy’s famous stylist James Furness. In each of the 20 minute workshops James demonstrated how to do all three – Breaking The Waves, Stitch Me Up, and Make Me Racey, I am now finally one step closer to knowing how to make my hair look presentable!

No matter what or where, you can create your own sense of fashion and style ANYWHERE! never let anyone put you down if you like something go for it, don’t be scared to explore small boutiques and less known brands there usually the best and quirkiness!

No matter what or where, you can create your own sense of fashion and style ANYWHERE! never let anyone put you down if you like something go for it, don’t be scared to explore small boutiques and less known brands there usually the best and quirkiness!

(Source: southafricasmostfashionable, via lackwen)


Behind the scenes footage of Sunday the 9th city squares highlights!

Be inspired

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Bio: Scanlan&Theodore

Scanlan&Theodore stand out at every fashion show. For over 20 years their label has been an offering from above for amazing cut, creative and modern elegance. 

Scanlan&Theodore’s creative outbursts have attracted international style leaders Nicole Kidman, Cate Blanchett, Sienna Miller, Carine Roitfeld, Princess Mary of Denmark, Naomi Watts, Kylie Minogue, Mary-Kate and Ashley Olsen, with plenty more.

As one of Australia’s most highly recognized labels, Scanlan&Theodore have mixed their own view of art and fashion together, working alongside renown fine arts photographers Bill Henson, David Armstrong and most recently, Nan Goldin.

In 2010 the labels designs joined with model Erin Wasson’s youthfulness to capture Scanlan&Theodore’s Spring/ Summer 2010/11 campaign.

This year, Scanlan&Theodore have joined the 18th Biennale of Sydney to sponsor  Dutch modern artist, Daan Roosegaard.

Scanlan&Theodore has eight boutiques across the country.